Develop a profitable hero product
Build a second revenue engine
Create marketing opportunities
- WHAT WE DID
- Product design
- Product strategy
- Financing
- Pricing matrix
- Logistics
- Supply chain and production
- E‑commerce build
ABOUT
A big ask; the perfect white t-shirt. In 2022, Doug developed the ‘Mighty’ sub-brand; an ultra-premium blank t-shirt brand to service wholesale and retail clientele via the Doug’s merchandise business. With the help of Robert, we developed Mighty from A-Z; creation, financing, supply chain, production and sales. Our goal was to develop a second commercial engine to the Doug’s business, improving sales and creating an exclusive retail entry point.
We successfully utilised Mighty as a marketing vehicle for the Doug’s business, growing a robust e-commerce presence, gaining premium merchandise customers and greatly increasing our revenue.
In 2023, the Mighty T-shirt was a finalist in the Best Design Awards Textile category, proving we can deliver across product, brand and commercial design.
Impact
Gross profit margin
Unit cost
AOV
+18%
-54.1%
+43%
“Mighty gave us a point of difference. It performed well enough that retail felt like the next step”
— Robert